Due to the pandemic, disruption to business operations has offered the industry an opportunity to deliver better value to the customers and stakeholders. But are…
IMS Editorial TeamJanuary 17, 2022
We will remember 2021 as a year of business innovation and resilience. Pandemic lockdowns, supply chain disruptions, and consumer sentiment forced businesses to adapt quickly.…
IMS Editorial TeamJanuary 4, 2022
Hong Kong FinTech Week 2021 will take place on 1-5 November 2021 The Hong Kong FinTech week will take place on 1-5 November this…
IMS Editorial TeamOctober 20, 2021
Very few businesses today can grow successfully without engaging in social media. Reports show that there are 4.48 billion social media users globally – it…
IMS Editorial TeamSeptember 9, 2021
“By 2025, as many as 95 percent of all customer interactions will be through channels supported by artificial intelligence (AI) technology.” – Microsoft In recent years,…
IMS Editorial TeamJuly 7, 2021
Every business will accurately recognize its target audience when developing an initial business plan for strategic marketing. Most commonly, this includes market segmentation to identify demographics and customer…
IMS Editorial TeamJune 3, 2021
For most businesses, creating the product or service is the easy part. In an ideal world, the launch of your business would be enough to…
IMS Editorial TeamMay 20, 2021
From the beginnings of a humble instant messaging app, WeChat has since evolved into a multi-faceted social media and payment service with over 1.2 billion…
IMS Editorial TeamApril 28, 2021
