An increasing number of B2B industry leaders are using digitization to promote a customer-centric culture and solve pain points in the B2B buyer lifecycle.
Manuela BurkiDecember 6, 2018
Rethinking marketing strategies in B2B Customer Engagement A focus on customer engagement drives many of the successful B2C strategies for digital transformation, but that doesn't…
Manuela BurkiNovember 29, 2018
Review the Power of these Business Intelligence Tools: Power BI, Tableau, Wave Analytics Put yourself in the place of a CEO for a fashion brand's…
Henry FungNovember 27, 2018
Yesterday marked another record for Alibaba’s 11/11 Shopping Festival with sales for this year’s Single’s Day hitting $1 billion USD in the first one minute…
Manuela BurkiNovember 12, 2018
Forget what you think you know about video marketing The new landscape of content marketing is revolutionizing the way brands interact with consumers. As advertising…
Manuela BurkiNovember 7, 2018
Why you should incorporate journey mapping into your B2B strategy
Anais Joseph GabrielNovember 1, 2018
Companies are increasingly recognizing that the old ways of tackling high-volume, repetitive tasks are obsolete. By freeing up their teams from manual, predictable tasks, they…
Manuela BurkiOctober 28, 2018
Your website isn’t performing as well as it should. Use the ARIT framework to improve conversion and maintain a lean marketing strategy.
Manuela BurkiOctober 26, 2018
